New study at Colorado University studies sororities & women’s basketball

To read the new study, click here for full paper.

Abstract The purpose of this paper is to describe how the CU-Boulder Greek community was studied as a potential target market for Women’s Basketball games. We investigate factors that influence the Greek community to attend sporting events, their perceptions of the Women’s Basketball team, and the importance of traditions to the Greek community. The study found that Greek members are more inclined to attend women’s basketball games when provided free food and spirit points through short interviews, focus groups, in-depth interviews, and an online questionnaire with data analysis. We recommend that a portion of the women’s basketball marketing budget goes to advertising and event planning targeted at the Greek community and two Greek themed women’s basketball events based on descriptive statistics and statistical tests.