Phi Gamma Delta answers charge at UVM. Investigation proceeds nonetheless. Link to story
Link is here
Snapple and Deutsch: Paddling Backwards
( Advertising copy from Snapple website: “My college buddies and I used to play a game that looked a lot like this. Itâ€™s nice to see youngsters carrying on some of our traditions.”)Black, Latino and NIC fraternities/sororities have fought inch by inch and year by year to stop the practice of paddling where it exists in Greek life and to even question if paddles are appropriate when placed on sale in campus bookstores.
Now, out-for-the-bucks Snapple and their not-so-creative agency Deutsch have a print and billboard poster called “FRAT” depicting two bottles with hair and Delta Omega Delta ball caps looking smug over a prostrate pledge. A broken paddle sits nearby and other paddles, all with Greek letters, fill out the picture. The campaign is aimed at teens, and that worries me.
This is precisely the audience most susceptible to thinking that paddling and enduring paddling are cool things to do. What better way to justify their immature actions then to have Snapple characters portray as harmless an activity that is criminal in many of the 43 states with hazing laws?
So what’s next from good old Deutsch? How about two Snapple bottles dressed in tuxes and duct-tape stovepipe hats thrown through a car windshield after the Junior Prom? No, that isn’t funny, and I’m just making a point. Nor are all the bleeding kidneys or lacerated buttocks that get reported each year because a handful of Greeks are as brainless as Snapple’s ad team, who, we bet, never pledged a fraternity.
Here all these years we thought the advertising industry was getting serious when it talked about having an ethical code. How about showing good faith, Snapple and Deutsch, to remove the ad on your own.
A friend of mine in Wisconsin said this about the Snapple video and movies portraying Greeks as barbaric thugs: “The general public has a stereotypical image of fraternities. This is so reinforcing to that image. That commercial sends many messages to the subconscious memory. We are very visual people. And it is being sent to the kids. Are those the values that fraternities want as part of their membership? Because the message is–this is what [Greeks] are about.”
I for one encourage all of you to call Snapple (800.Snapple. 9a-4:30p M-F EST/EDT).with a request to halt the “FRAT” segment of the ad campaign. Or write: Ernest J. Cavallo, President/CEO, Ken Gilbert, VP Marketing, and Whit Beebe, Director of Advertising, Snapple Bottling Group, Inc., 709 Westchester Ave, White Plains, NY 10604, 800.964.7842 or 914.397.9200, fax 914.397.9220, www.snapple.com . Advertising Agency: Kelly Donovan, Director, Deutsch Inc, 111 Eighth Ave, New York, NY 10011. 212.981.7600, fax 212.981.7525.
We couldn’t have asked for a better result. I think Robert Oakes, Senator Torlakson’s Press Secretary, put it best when he said “We hit a grand slam and two home runs today”. Referring to the unanimous vote of 6 – 0 by the Senate Public Safety Committee Members to send Matt’s Law on to the Senate Judiciary.
I can’t express to you enough the incredible feeling it was to see all the Matt’s Supporters in their red especially when Senator Migden recognized everyone showing their support and had you all stand up. I can’t thank you enough for weathering the rain and just plain nasty weather to make it to the Capitol yesterday.
I am not sure if everyone made it to Senator Torlakson’s office afterward but he thanked everyone for coming and relayed how important it is to continue to come in support as the hearings continue. He also spoke of a letter writing campaign to all the University Presidents, Chancellors, Athletic Directors, Fraternities and Sororities and so on. He will be getting a letter together and we will be putting it on Matt’s site along with addresses and email addresses to make this as easy as possible.
Please start writing in support of Matt’s Law to Senator Dunn who is the Judiciary Chair. We have two weeks before our next hearing so unfortunately there is no time to rest. If you have time and wouldn’t mind you can copy all the Members of the Judiciary Committee the letter you send Senator Dunn, there are four total and you can find their information on Matt’s site.
The fact that our bill went with a unanimous vote is awesome and should go a long way in helping us obtain our goal but we cannot take anything for granted. As I have said before this bill, as good as it is, will not pass itself.
Thank you to everyone for coming to the hearing, thank you to those that wore their red and Matt Badges, if you had them, yesterday in support of Matt’s Law and thank you to everyone for all the letters and support.
“Hug your children and tell them you love them everyday”
Link to this hazing story is here.
A Free Press Staff Writer wrote this (whole story on above link):
“The University of Vermont is investigating claims that hazing and underage drinking was involved with an event held by the college’s chapter of the ….
Moderator’s note: I think this writer has the name of the fraternity scrambled. She says it
is Fiji, but the Fiji chapter is Phi Gamma Delta, NOT Phi Delta Gamma as she writes.
These are the official fraternities at UVM: linkÂ