Kappa Kappa Gamma Asks Members to Promote Respectâ€“Prevent Hazing During National Hazing Prevention Week
COLUMBUS, Ohio (September 16, 2010) â€“ In the organizationâ€™s first-ever global hazing-prevention campaign, Kappa Kappa Gamma will give its members the ability to Promote Respectâ€“Prevent Hazing during National Hazing Prevention Week through a comprehensive physical and viral marketing campaign.
All Kappa chapters were provided with a kit of materials to encourage their participation in and guide them through five hazing-prevention activities and educational programs, including:
Â· Viewing Kappaâ€™s hazing-prevention public service announcement
Â· Taking online hazing-prevention courses on Kappaâ€™s Learning Institute, an interactive online learning portal
Â· Creating a banner to hang outside their chapter facility or elsewhere on campus
Â· Conducting the hazing-prevention and respect and appreciation â€œquick programs,â€ which are part of Kappaâ€™s continuous education experience
Â· Wearing or displaying the Promote Respectâ€“Prevent Hazing buttons
Members are also encouraged to take part in their campusâ€™ hazing-prevention events. On social media sites, members, alumnae and parents are encouraged to post messages of respect and upload photos and videos of their hazing-prevention activities. One chapter of Kappa Kappa Gamma will be recognized for its participation in the Promote Respectâ€“Prevent Hazing campaign.
â€œOur goal is to prevent hazing from happening in the first place,â€ said Julie Leshay, Kappa Kappa Gammaâ€™s Fraternity President. â€œTreating each other with dignity and respect raises the level of self-worth and excellence of all Greek members; weâ€™re thrilled to again be supporting National Hazing Prevention Week.â€
The campaign runs September 20â€“24, simultaneously with National Hazing Prevention Week, and is expected to reach more than 15,000 collegiate women.
For more information about the Promote Respectâ€“Prevent Hazing campaign, visit www.facebook.com/kappakappagamma. For information on general Fraternity services, visit www.kappa.org.
About Kappa Kappa Gamma
Founded in 1870, Kappa Kappa Gamma is one of the largest international fraternities for women. With 137 active chapters in the U.S. and Canada, more than 300 alumnae associations across the world and more than 235,000 initiated members, Kappa prides itself on its Tradition of Leadershipâ„¢. Kappa promotes, through its standards, a broad college experience with a strong emphasis on intellectual development, cultural growth, philanthropy and lifelong bonds of friendship among its members. The Kappa Kappa Gamma Foundation delivers educational and leadership training, preserves the Fraternityâ€™s heritage, provides scholarships and offers financial assistance to members in need. For more information on the Fraternity or its Foundation, visit www.kappa.org.
Director of Marketing and Communications
Kappa Kappa Gamma Fraternity
530 East Town St., P.O. Box 38
Columbus, OH 43216
614.228.6515 (ext. 2119)