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New study at Colorado University studies sororities & women’s basketball

To read the new study, click here for full paper.

Research Report on the CU-Boulder Greek Community as a Potential Target Audience for the Women’s Basketball Team by Sami Elkan, Natalie Greening, Jenna Speiser, Lucas Lorenz, Alec Aichenger, Taylor Thostenson
Kuta, S. (2015, Aug. 21). Boulder Fraternities and CU sororities: Greek life for Buffs. Colorado Daily
Nuwer, Hank (1999) Wrongs of Passage: Fraternities, Sororities, Hazing, and Binge Drinking.
Indiana University Press. Page 22. The Greek Decision. (2007, Aug 05)

Abstract The purpose of this paper is to describe how the CU-Boulder Greek community was studied as a potential target market for Women’s Basketball games. We investigate factors that influence the Greek community to attend sporting events, their perceptions of the Women’s Basketball team, and the importance of traditions to the Greek community. The study found that Greek members are more inclined to attend women’s basketball games when provided free food and spirit points through short interviews, focus groups, in-depth interviews, and an online questionnaire with data analysis. We recommend that a portion of the women’s basketball marketing budget goes to advertising and event planning targeted at the Greek community and two Greek themed women’s basketball events based on descriptive statistics and statistical tests.

 

By Hank Nuwer

Journalist Hank Nuwer is the Alaska author of Hazing: Destroying Young Lives; Broken Pledges: The Deadly Rite of Hazing, High School Hazing, Wrongs of Passage and The Hazing Reader. He has written articles or columns on hazing for the Sunday Times of India, Toronto Globe & Mail, Harper's Magazine, Orlando Sentinel, The Chronicle of Higher Education and the New York Times Sunday Magazine. His current book is Hazing: Destroying Young Lives from Indiana University Press. He is married to Malgorzata Wroblewska Nuwer of Warsaw, Poland and Fairbanks, Alaska. Nuwer is a former columnist for the Greenville (Ohio)Early Bird and former managing editor of the Fairbanks Daily News-Miner in Alaska.
Nuwer was named the Ohio Society of Professional Journalists columnist of the year in 2021 for his “After Darke” column in the Early Bird. He also won third place for the column in 2022 from the Indiana chapter of the Society of Professional Journalists. He and his wife Gosia, recently of Union City, Ind., have owned 20 acres in Alaska for many years. “The move is a sort-of coming home for us,” said Nuwer. As a journalist, he’s written about the Alaskan Iditarod sled-dog race and other Alaska topics. Read his musings in his blog at Real Alaska Daily--http://realalaskadaily.com and in his weekly column "Far from Randolph" in the Winchester Star-Gazette of Randolph County, Indiana.

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