Categories
Hazing News

New study at Colorado University studies sororities & women’s basketball

To read the new study, click here for full paper.

Research Report on the CU-Boulder Greek Community as a Potential Target Audience for the Women’s Basketball Team by Sami Elkan, Natalie Greening, Jenna Speiser, Lucas Lorenz, Alec Aichenger, Taylor Thostenson
Kuta, S. (2015, Aug. 21). Boulder Fraternities and CU sororities: Greek life for Buffs. Colorado Daily
Nuwer, Hank (1999) Wrongs of Passage: Fraternities, Sororities, Hazing, and Binge Drinking.
Indiana University Press. Page 22. The Greek Decision. (2007, Aug 05)

Abstract The purpose of this paper is to describe how the CU-Boulder Greek community was studied as a potential target market for Women’s Basketball games. We investigate factors that influence the Greek community to attend sporting events, their perceptions of the Women’s Basketball team, and the importance of traditions to the Greek community. The study found that Greek members are more inclined to attend women’s basketball games when provided free food and spirit points through short interviews, focus groups, in-depth interviews, and an online questionnaire with data analysis. We recommend that a portion of the women’s basketball marketing budget goes to advertising and event planning targeted at the Greek community and two Greek themed women’s basketball events based on descriptive statistics and statistical tests.

 

By Hank Nuwer

Hank Nuwer is the Indiana-based author of Broken Pledges: The Deadly Rite of Hazing, High School Hazing, Wrongs of Passage and The Hazing Reader. He has written articles or columns on hazing for the Sunday Times of India, Toronto Globe & Mail, Harper's Magazine, Orlando Sentinel, The Chronicle of Higher Education and the New York Times Sunday Magazine. His new book is Hazing: Destroying Young Lives from Indiana University Press.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.