Television and Ad Campaign for boys and girls ages 8-12
4 or 5 of you are an ad agency. Come up with a brief 30-second promo for TV and Internet
Our product’s name is Daddy Shark. It is an inflatable, remote-control “Inflatable Air Balloon Fish Toy.”
Specifics:
Remote Control Flying Shark
Inflatable Air Balloon Fish Toy
Educational?
Interactive?
Party Gift
For Kids Birthday Party (Do not try to sell as a toy for adults.Not a wedding decoration, for example, or office mascot. That is a separate market. Kids like actors slightly older than themselves.
Available at Wal-Mart, Amazon, Toys R Us, etc.
Indoor Fun
Outdoor fun? Caution: They have been known to fly off into space.
Pretend we have the rights to this song for a commercial.
https://www.youtube.com/watch?v=XqZsoesa55w
Repeat: 4 or 5 of you are an ad agency. Come up with a brief 30-second promo for TV and Internet
https://www.youtube.com/watch?v=eeBqJwzh-Aw
Parts:
Commercial
Write out the words and actions: Human actors, not cartoon characters. Acting. You’re 16 but the actor you hire may be 8.
https://www.youtube.com/watch?v=1O1SFw7Zqac
https://www.youtube.com/watch?v=eqS8TIOjUzg
Size: Giant 84 inch life-sized sharkie monster. 213.36 cm
We’ll say our company’s name is Helium Toys.
Your goal: Either make a 30-second TV and Internet spot
or, a half-page ad in a magazine.
The most easily recognizable ad techniques are those that provide a “reason why” to buy a product or to prefer one product over another.
Advertisers don’t like to say that one product is “better” than another because that’s something that can be measured and might be false advertising.
Tell a story: or example, an ad could show how a product would be useful in a particular situation without saying anything outright about its quality.
Show prices in small text: IBuyers instinctively think a price in smaller text is lower! Ours is a bargain at $49.99. Helium sold separately.
Make the young customer feel good about the product.
Humor and visual effects may be useful.
Choose up teams of four: 20-25 minutes for a commercial with an imaginary shark in that commercial. Questions???
Let’s get started.